Excited to show you a project I did months ago! I was just waiting for it to be out and available 🙂
Earlier this year, Australian toy company Glottogon commissioned me to create 15 illustrations with a tea party theme. They provided the brief and the color palette, and it was up to me to take their concept and have fun with it. And have fun I did! This may be my most fun project so far.
The illustrations were to be used for their memory match series of games, targeted for children 3-6 years old. Glottogon provided me a list of words/objects to illustrate (i.e. triangle sandwiches, cake, coffee pot), asking for imagery that is fun, engaging, and would inspire children to dream of silliness and nonsense. WELL HOW FUN IS THAT?! I’m very silly and nonsensical, it’s kind of embarrassing considering I’m almost 25 (haha rrriiiiiiiight)! My inner six-year old was very happy.
Some of the initial pencil sketches I showed to the client:
My proposed backgrounds for the illustrations. I worked off a client-provided color palette.
Instead of drawing the provided words as is, I decided to create anthropomorphic objects to add character and a level of silliness to otherwise boring things. Putting faces on these objects opened up a whole new way of drawing them. They became alive, and I now had an excuse and a reason as to why the milk jug is jumping/floating off the table, or why the sandwiches are winking at each other. Much better and more imaginative and playful than just inanimate drawings of biscuits sitting on a plate.
A few of my favorites from the 15 images I illustrated:
The Tea Party Memory Match game was released in mid-September 2013 and is available to buy in toy and gift shops across Australia, or you can order online from Glottogon’s website.
I have to say, I’m happy with how Glottogon designed the packaging– minimal and tasteful. Sometimes an illustrator/designer sends off their work to a third party for graphic design and layout, then gets a big disappointment in return when they see their work has been slapped on with 5 different fonts (one of them Comic Sans– haha) and poor text leading/tracking (the spaces in between letters / lines of text). That has happened to me a few times– made me wish I could’ve offered to do the design and layout myself 😛 I’ve no complaints with Glottogon’s packaging though! My graphic designer twin approves.
Tea Party Memory Match
AUD$24.95 inc GST
Time for a spot of tea party madness! Memory match tea party offers a fanciful twist on the traditional game of memory! The scrumptious illustrations on each tile will delight and captivate as children pair up Mr Coffee Pot, the cheerful winking cupcakes and the tasty sandwiches – plus so many more…
Suitable for up to 4 players, ages 3+ years.
30 cards in each box.
Ultra durable and perfect for little hands.
Many thanks to Glottogon for the opportunity to work on this extremely enjoyable project! Check out the rest of their Memory Match range, too 🙂