• Illustration

    Learning my ABCs of illustration and self-promotion

    I’m about to send out my very first postcard mailer to art directors and potential future clients abroad. As a freelance illustrator, self-promotion is important, and one way of catching an art director’s and potential client’s eye is going the old-school route: sending a postcard mailer. It’s essentially a direct mail piece but a pretty, less spammy one! You’re still trying to hard-sell a product (yourself/your work) but you do it in style.   I thought it would be best to show what I like drawing the most to get work related to what I like drawing– children, animals, cupcakes, colorful things, and my hand-drawn letters. I’d want an art…